Posts about Marketing strategy

Related content

1. 
   Video
   Agencies & partners

   In House Forum - How to future-proof your internal marketing ecosystem, end-to-end, in the age of AI

   Open to WFA members only

   OLIVER's Richard Stainer joins WFA's In-House Forum to share how in-house teams can equip themselves with the latest technologies…

   Read more about "In House Forum - How to future-proof your internal marketing ecosystem, end-to-end, in the age of AI"
2. 
   Event reports

   Sourcing Forum Meeting Overview, Global Marketer Week (March 2025)

   Overview of the WFA Sourcing Forum meeting, held in Brussels as part of Global Marketer…

   Read more about "Sourcing Forum Meeting Overview, Global Marketer Week (March 2025)"
3. 
   Event reports
   CMO

   CMO Forum Meeting Overview (March 2025)

   Open to WFA members only

   Overview of the WFA CMO Forum meeting held in person in Singapore on the 4^th of March.

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4. 
   Benchmark
   Marketing structure

   Consultancies for global marketing organisation transformation

   WFA member benchmark exploring the use of global marketing organisation consultancies

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5. 
   Event reports

   Marketing Capability Meeting Overview (Feb 2025)

   Overview of the Marketing Capability forum held remotely on 11^th February 2025

   Read more about "Marketing Capability Meeting Overview (Feb 2025)"
6. 
   Video
   Influencer marketingMarketing capabilitiesMarketing operations

   Spotlight: More effective B2B influencer marketing

   From diagnosis to activation, join this session to discover how Brainlabs identifies the moments and contexts where influencers can…

   Read more about "Spotlight: More effective B2B influencer marketing"
7. 
   Video
   Media & analyticsMarketing effectivenessMarketing procurementMarketing technologyDigital media transformationMarketing capabilitiesMarketing procurementMarketing technology

   Knowledge Spotlight: Search Engine Optimisation (SEO) 101

   Open to WFA members only

   This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

   Read more about "Knowledge Spotlight: Search Engine Optimisation (SEO) 101"
8. 
   Video
   Agency evaluationAgency remunerationAdvertising & policyAgency managementMarketing effectivenessMarketing procurementMarketing technologyMarketing capabilitiesMarketing procurementMarketing technology

   Knowledge Spotlight: Trends in the APAC New Business Landscape

   This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

   Read more about "Knowledge Spotlight: Trends in the APAC New Business Landscape"
9. Benchmark
   Marketing capabilities

   Benchmark: Marketing academy development and management

   WFA member benchmark on best practices for developing and maintaining a marketing academy

   Read more about "Benchmark: Marketing academy development and management"
10. 
    Event reports
    Marketing capabilities

    Marketing Capability Forum Meeting Overview (October 2024)

    Overview of the WFA Marketing Capability Forum held in person in London

    Read more about "Marketing Capability Forum Meeting Overview (October 2024)"
11. 
    Benchmark
    Marketing structure

    Benchmark: Global Marketing Organisation Scale

    WFA member benchmark exploring global marketing organisation scale

    Read more about "Benchmark: Global Marketing Organisation Scale"
12. 
    Expert opinion
    Brand purposeBrand reputationGlobal Marketer of the YearMarketing capabilities

    Raja Rajamannar on the qualities required of the modern-day CMO

    As the race to be crowned Global Marketer of the Year heats up, the Mastercard marketer and jury president tells The Drum what…

    Read more about "Raja Rajamannar on the qualities required of the modern-day CMO"